My social-media work has primarily focused on Instagram, where I’ve created promotional, informational and branded content for a variety of purposes. I’ve also worked with Twitter, Facebook and longer-form website/blog content.

What I’ve outlined in the below collection are some highlights from my most recent social media campaign. This social campaign for Getup GetDown, a local Regina startup was focused on building awareness of the brand.  I needed to leverage word-of-mouth and teen’s insatiable appetite for mobile phone time to build awareness of the business since it was a startup and no one had ever heard of it.  An Instagram following was a quick way to connect with potential customer by leveraging social relationships  and building excitement through visual posts  and videos.  We also designed and promoted a clothing line focused on comfortable yet athletic clothing “Built for on the court, in the class and everywhere in between”. At the time we finished the campaign, revenues from the sale of clothing were just starting to roll in.